Rolls-Royce’s exclusive Six Senses concept vehicle is intended to stimulate each of the five senses, offering up Rolls-Royce’s unique luxury as the sixth sense.

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The Rolls-Royce press release elucidates: “While the world of luxury presents many objects of desire that captivate one or more senses, it takes one of these hand-built cars to awaken all five.”  From the beautiful, elegant appearance; to the rich leather aroma; the superior audio system; the coolbox in which passengers can store their champagne; to the sumptuous deep-pile lambswool rugs: every component of the Six Sense concept aims to give the customer the ultimate in luxury experiences.  Nevertheless, as Torsten Müller-Ötvös, Rolls-Royce’s CEO, comments: “A Rolls-Royce is always so much more than the sum of its beautiful parts.”
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It is this outlook that Extreme can identify with: using each of the senses to establish unique elements within a room design, which together tell a complete story.  Sight, sound, smell, taste and touch each play an essential role in creating a room concept to bring a client’s cherished moment to life.  The Extreme team meticulously uncover the complete narrative of the chosen inspiration so as to convey their client’s memories effectively.

As Müller-Ötvös comments: “[The Six Senses concept] delights the senses and draws you into somewhere that transcends the interior of a car.” In the same manner, Extreme’s intricate designs and precise attention to detail transport you back to a specific moment, location or poignant occasion.

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To explore your inspiration with one of our designers, contact your nearest Extreme studio here